Customers today do not waste time saying ‘Next’ if they dislike something about a product or a brand. Customers are becoming smarter because of the numerous alternate options available to them. They can now select the best product and are even interested in assessing its flaws and benefits. In light of the current situation, which emphasizes a customer-driven rather than a customer-centric strategy, Social Media is a popular technique for businesses to customize and develop their promotional strategy. Major players have begun to use this practice, ensuring high earnings. Having…