With the introduction of social media, the entire marketing environment has changed. Social networking sites are among the world’s fastest-growing websites. SMM marketing aims to establish a brand and boost its presence in the market by communicating with potential customers. Because of the ongoing development of the Internet Marketing Industry, there are a variety of social networking sites, each with its own set of features and purposes. Importance of Social Media in Business The number of people using social networking websites has been steadily expanding, not only for personal but…